I love helping clients navigate the visual obstacles they are often faced with while sailing heavy seas of market changes. With the passage of Initiative 1183, Washington State liquor sales were privatized and a large part of the identity of Washington State Liquor Control Board was was changed overnight. In reaction to this significant change there was an immediate need to help employees understand their new roles and responsibilities in light of the changes. I was contacted and asked to work with them on a visual rebranding assignment creating 10 photographs to be featured on posters to be used internally. Several concept development meetings were had in advance of the shoots. The resultant images were coaxed to life and pressed into service statewide receiving much positive feedback. The fruits of our efforts below. One really fine project Brad - thanks again!