When working an image in post production I move through an image examining each element, ultimately asking that critical question “does it help the image? or hurt it?". If it is a distraction or not. If it is I remove it and rebuild the surrounding elements. There is no formula, and there are always limits. Some complex scenarios are simply too time consuming and beyond the scope of the assignment budget. But no matter what my clients' images always benefit through post capture artwork.
The example above is a classic Before/After image showing the value of post production artwork. It is an image taken of the Campus Lofts and Townhomes, an 'adaptive re-use' project recently completed here in Olympia, Washington for Ron Thomas of Thomas Architecture Studio. Designer and Business Manager of TARCSTUDIO Christine Van Duzer was thrilled upon seeing the results appear before her. She shared this nice comment: "Comparing the images side by side, the difference is simply stunning. The original photo accurately portrays the building, but the enhancements allow you to notice all of the gorgeous architectural details without distraction as the architect intended." Thank you Christine!